So what is Conversion Rate Optimisation and why is it important?

For serveral years traffic has been the key ingredient to generating revenue online.  “Need more revenue – lets get more traffic”.  Sound familiar?

The reality is that traffic is now costly and more difficult to attract, so marketeers and business owners are looking at more ways to generate revenue online.  You may already have a great base level of traffic, but ask yourself;

What are we doing to convert more of the traffic we have?

Conversion Rate Optimisation is the process of increasing the percentage of visitors to a website that then take action.  It makes absolute sense to work with the visitors you already have, rather than try and find new visitors.

Think about it – the visitors you all ready have are telling you much more about your business than the ones you are trying to find, so why not work with them? Continue reading →